• Are You Snow Ready?

    Introducing the Yooper Chook ... the hat that is as warm and unique as the people who wear them. Shop Now

It’s flat-out cold. And snowing. You’re smiling.

You must own a Yooper Chook.

Chooks. They started with the French voyageurs who explored the UP as early as the 1600’s. This hardy lot of men wore hats called “touques” (pronounced “tew-ks”). Over the years, Canadians and Yoopers have tweaked both the style and the pronunciation of the touque and made it their own. 

The great majority of Yoopers grew up with our chooks and never called them anything else. What sets us apart?

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